Author Archives: Martin

If a picture paints a thousand words, then a video must do millions!

This is why we’ve just rolled out a brand new feature that allows PTs to actually show their clients a demo video of any exercise in their Program.

We know this is one of the most requested features, and previously we’d been looking to create (or licence access to) a full video demo library.

But there were a couple of problems with using a third party for the videos…

Firstly the videos wouldn’t actually be showing you (the trainer) to your client, it’d be introducing someone new, and thus reducing the relationship building that you have with a client.

And secondly, there are always going to be small disagreements between Trainers in showing the correct form whilst performing an exercise. Trying to get everyone to agree that there’s only one ‘right’ way to do something was going to be nearly impossible!

So we developed another method instead. All it requires is for you to have already uploaded your demonstrations to either YouTube or Vimeo, and then link to them inside the admin area in The Workout Coach.


  1. Login to your account area at [username]
  2. Click on the “Exercises” icon in the left menu
  3. Find the exercise you want to show a video demo for, and click it
  4. Then in the right section of the page you’ll see blank field called “Video Link to YouTube or Vimeo”.
  5. Simply paste the relevant webpage address into there, and click “NEXT” at the bottom of the page

That’s it. Now the next time your client loads that exercise in their Program, they’ll see a small video icon by the info – clicking it pulls up your video!

As a PT you might spend a lot of time creating content to share on Facebook. But with the decline of organic reach, are you seeing enough return on that investment?

This is where the Facebook boost post feature comes into play – And you DON’T need to hire a professional to get started.. Boosts are available to anyone with a business page, boosting a post on Facebook means paying to get your content seen by more people.

In this guide we’ll show you how to use the feature, and how to get the most out of it.

Make up for declining organic reach.

Facebook has gone on record to say that organic reach for posts from businesses is decline. In other words, the number of people your posts can reach is falling. Facebook’s goal here is to fill news feeds with content from friends and family, rather than brands. Facebook boosted posts are your chance to overcome that shift.

Reach a wider, targeted audience.

With Facebook boost, you’ll be able to reach a much wider audience as you aren’t limited to people who already subscribe to your page. And you’ll be able to set parameters for the types of people who will see your post. For example, you can narrow your boosted post to target one very specific demographic, like 30 to 35-year-old women in the United States.

Easy to use.

Once you click “Boost Post” your content will go live almost instantly. As soon as Facebook reviews it and gives it the go-ahead, it will start reaching more people. And any type of post can be boosted—short messages, images, videos, links to a website, etc.


You’ll have the option to manage your post once it goes live. For example, you might cut your planned run short, or choose to boost another post instead.

Facebook Boost post features

What does a Facebook boost post include? 
The content is up to you to decide—you can boost almost anything you want, whether it’s an announcement, a promotion, or a call-to-action. From there, you’ll be focused on three main variables:

  • Audience. Set the parameters for who will see your boosted post, including their age, sex, location, and interests. You can also create custom audiences based on existing contacts, or a lookalike audiences based on people who’ve already shown interest in your Facebook business Page.
  • BudgetYou have full control over how much you spend, with budgets as low as $1 per day.
  • DurationRun your ad for a fixed period of time, whether it’s a single day, week, or until you manually turn it off.

Facebook boost post cost

Facebook promoted posts, like any form of social media advertising, cost money. But how much, specifically, will it set you back?

Instead of paying per ad placement, or paying per click, you’ll be setting your own budget—so technically, you can pay any amount you want. The minimum budget is $1 per day. So hypothetically, you could run a campaign for a week with just $7. Obviously, the more you pay, the more reach you’re going to get.

For each budget level, and each target audience, Facebook is going to provide you with an estimated reach. For example, if you’re targeting people living in the United States over the age of 18, $2 will reach between 163 and 872 people. $5 will reach 432 to 2,070 people, and $15 will reach 1,506 to 6,834 people.

Remember what we said earlier about limiting the boost to your immediate geographic location. There’s no point paying money to run ads to people hundreds of miles away if you’re a Personal Trainer!

Of course, these numbers will vary, based on who you’re targeting. If you’re targeting men in their early 20’s in San Francisco, for example, $2 will reach 200 to 880 people—similar to the national average, but adjusted based on the new parameters.

If you’re curious about how much your Facebook post is going to cost to boost, the best way is to experiment with these variables and see for yourself. You can get the full pricing estimates long before you commit to paying for anything.


How to boost a post on Facebook (also watch video above)

Now let’s dig into the steps you’ll need to take to boost a post on Facebook:

1. Choose a post to boost

If you’re drafting a post that you want to boost right out of the gate, click the grey Boost Post button in the lower-right corner of the post box.

If you’d like to boost an existing piece of content, click the blue Boost Post button in the lower-right corner of the post you want to boost. Or, you can navigate to the Insights tab and see a list of all your posts. Each will have a Boost Post button next to it.

Facebook boost post 2

2. Target your audience

After clicking the Boost Post button you’ll be taken to a menu where you can begin to choose targeting options. By default, you could opt to include only people who currently like your Page—or all current followers and their friends. However, most businesses find it better to target a specific demographic, based on age, location, sex, or interests. If you want to create a custom audience (or more than one) for your boosted post, click the Create New Audience option.

Note: When you are just getting started, we recommend only boosting to ‘People who like your Page and their friends” This is because your new viewers will see the advert prefixed with text like “John Doe likes [your-page-name]”, and this acts as a personal recommendation.

Facebook boost post 4

From there, you’ll have the ability to define your audience however you’d like. You can add or remove locations, set the age range, and even include people who are interested in specific topics or pages.

Facebook boost post 5

3. Set your budget

Once you’ve defined your target audience, you’ll need to select a budget for your campaign. Since your audience is set, you’ll have a realistic gauge for how far your post can reach under each budget tier. Again, the minimum is $1 per day; this budget will be your total budget for the campaign, spread across however many days you want to run it.

Facebook boost post 6

4. Set the boost duration

Next, decide when you want your post to run. By default, you can choose one day, seven days, or 14 days. Or you can choose to run the ad until a specified date in the future.

Facebook boost post 7

5. Preview the post

Take the time to review the ad copy and creative. Make sure it’s free of errors, that all the links work, and all the visual elements look good. This is your last chance to make changes before it goes live.

6. Select a payment option

Facebook accepts all the payment types you might expect. All you need to do is fill out your details (if they aren’t already saved in Facebook).

Facebook boost post 8

7. Boost

Now, you’re ready to boost! Facebook does review all boosted posts, so it may take a while before you see yours published. You can check the status of your boosted posts at any time by looking at the Delivery column of your Ads Manager.

Facebook boost post tips

So what can you do to make sure you’re getting the most out of your Facebook boost post?

  • Have a clear goal for your promoted post. Are you trying to get more traffic to your website? Are you trying to get more page likes? Or are you just raising brand awareness? Knowing your goal can help you craft a call-to-action (CTA) that makes sense, and measure the true effectiveness of your work.
  • Experiment with different demographics. Boost your post to different demographics to see how differently they perform. For example, you could segment your audience based on location, or based on age, to see which parameters appear to be most effective for your brand.
  • Narrow your audience as much as possible. For all audiences and audience segments, work on narrowing your parameters as much as possible. The more specific your posts are, the more relevant they’ll be to the people seeing them.
  • Avoid running the same ad for too long. According to Facebook, even initially successful promoted posts tend to see a decline in results after a week of running. Try to avoid letting your boosted posts run for longer than that.
  • Experiment and compare different ads. This is crucial. Experiment with lots of different promoted posts, including different types of content, different audiences, and different durations. You’ll have access to all your historical data, so the more posts you have to study, the more you’ll learn about what works (and what doesn’t) for your brand. With that information, you’ll be able to craft much more effective posts in the future.
  • A Facebook boost post has the power to help you reach thousands of people who might never otherwise hear of your brand—and for as little as a few dollars. If you want to get the most out of your Facebook campaign, whether it’s attracting new followers or earning more traffic for your site, it’s one of the best tools to utilize.

1. The motivating post: does exactly that…motivates and inspires!

Who’s good at it: Josh Bowen

Sample post:
Most people walk through life never thinking about the end in mind, only concerning themselves with today and only worrying about themselves. When, in fact, it is the investment in others that is the most valuable currency and the legacy of who you are and why you exist is what will live forever. So I ask you do you want to be remembered when your dead and gone or do you want to live day to day, following the mundane rules of society and never doing anything to be become a better version of yourself? You either become phenomenal or you will be forgotten. Choose to be phenomenal ‪#‎buffgandhi


2. The “Claim-your-Brand” post: consistently brands you as the expert in a specific area or focus.

Who’s good at it: Bret Contreras “The Glute Guy”

Sample post:
This is an 800 lb hip thrust. I’ve been hammering hip thrust variations three times per week for the past couple of months in an effort to chase down eight-hundy.
I’ve done barbell hip thrusts, band hip thrusts, and bar plus band hip thrusts each week like a boss, leading up to last night.

Full hip extension was reached. Couldn’t keep my chest down but it’s not too bad.

In this video, I included the 765 lb set that I had done right before the 800 lb set. Felt easy.

Some might say, what’s the point? Well, I don’t just do 1RM singles. I do 1-10 reps with the barbell, 6-20 reps with bands, and 6-15 reps with a bar plus bands. But I try to get stronger with all loads and rep ranges. After these two heavy singles, I did 495 lbs for 10 smooth reps.

And guess what? Despite being almost 40 yrs old and having trained for almost 25 years, my glutes have definitely grown in the past two months and are at their all time best. That’s the point.


3. The stir-the-pot post: highlights what is seemingly obvious and sparks one to challenge the status quo.

Who’s good at it: Nick Tumminello

Sample post:
It’s great know a lot of exercises – general health and fitness clients do enjoy variety. However, simply being a human exercise encyclopedia is NOT what makes someone a qualified fitness professional.

Put simply, it’s knowing how to find a safe training direction through individualized exercise prescription by knowing what exercises NOT to do, while following a logical organization and progression of sessions that separates the certified trainers from the QUALIFIED trainers.


4. The take-action post: makes you want to just get up and do something NOW!

Who’s good at it: Todd Durkin

Sample post:
When life throws you a curveball, how do you respond? Brittany Harrell-Miller joins me in this Dose of Durkin to answer that very question. We were eliminated in the Finals of STRONG, yet we both won as a result. How do you turn a hardship into fuel for victory?

You learn from your toughest defeats… what will you learn the next time you get knocked down?

“We always do our best and we NEVER give up.

5. The sharable post: includes information so relevant, followers feel compelled to share.

Who’s good at it: Jessie Mundell

Sample post:
[BRAND NEW] The Pregnant CrossFitter.

Some people aren’t going to like this. But, it needs to be said.

Every week someone asks my opinion about the latest pregnant woman who’s exercising super intensely, lifting heavy weights, running sprints, and doing burpees.

There seems to be two camps:

1). Those that think she’s going to hurt her baby
2). Those that think she’s a badass, hardcore, and so strong.

I don’t fall into either side.

There’s a key piece of the conversation that’s missing and here is what I think it is: (link to her web article)


6. The educational post: breaks down science, even if it is contrary to common belief, backs it up with evidence and most importantly, shows how to apply the information.

Who’s good at it: Brad Schoenfeld

Sample post:
Contrary to what I used to believe (yet another case where I’ve changed my opinion), emerging research shows that activation of the glutes during squatting reaches a peak at approximately 90-degrees and then actually decreases thereafter. Now this doesn’t necessarily mean that there’s no benefit to muscular adaptations in the glutes from deeper squatting. In fact, the opposite would seem to be true. From a hypertrophy standpoint, the glutes are fully stretched at the lowest position and there is evidence that muscle growth is maximized when muscles are placed under load in a lengthened position. Nevertheless, interesting points to consider.


7. The pump-someone-else-up post: showcases the success of others.

Who’s good at it: Robert Linkul

Sample post: 
Joan and I started working together eight months ago (we started about a year after she suffered a stroke) and we have seen her ability progress from rather limited to very active. She can squat below parallel, get up off the floor without support, plank, press both arms over head, perform assisted lunges, works the battling ropes, move laterally and backwards without falling, etc. and, as you see here, can track an implement really well with both hands.

When rookie trainers tell me training everyday people is boring (compared to athletes). I tell them about people like Joan and how much she has improved, how rewarding that is for me to be a part of her progress and to see how happy she is when she accomplished her next goal. It’s an honor to help people improve their health!! I love this job!!


8. The walk-the-talk post: tells your followers not just the how and the why…but shows them you do it too.

Who’s good at it: Dr. Emily Splichal

Sample post: 
Feeling *empowered* after today’s ‪#‎bodyweightathlete training. For all the amazing professionals in the industry who serve others (Dr, coach, trainer etc.) remember to always do YOU at least once a week ‪#‎findyourthing ‪#‎inthenow


9. The honesty post: connects to readers by showing vulnerability. Enough to make it go viral.

Who’s good at it: Molly Galbraith

Sample post:
This is my body.

This not a before picture.
This is not an after picture.

This just happens to be what my body looks like on a random Tuesday in December of 2015 — it’s a LIFE picture.

This is a body that loves protein and vegetables and queso and ice cream.
This is a body that loves bent presses and pull-ups and deadlifts and sleep.

This is a body that has been abused with fast food and late nights and stress.
This is a body that has been pushed to the brink of leanness in figure competitions and maximum strength in powerlifting meets.
This is a body that begged for mercy when it was diagnosed with Hashimoto’s and PCOS.

This is a body that has been called:

– too fat
– too thin
– too masculine
– too strong
– too weak
– too big
– too skinny

…all within the same week.

This body has been publicly evaluated, judged, and criticized, and those judgments have been used to determine my level of skill as a coach and a trainer, and my worth as a person, both positively and negatively.

Some people say they would “kill to have this body.”
Others say they would “kill themselves if they had this body.”
(Yes, unfortunately that’s actually a thing humans say to one another.)

This is a body that I spent too much time, energy, and mental space wishing would look differently.

And today?

Today this is a body that is loved, adored, and cherished by the only person whose opinion matters — ME.

This is the first year in as long as I can remember that I have made NO resolutions to change the way my body looks.

This is a kind of freedom I didn’t think I’d ever experience, and it feels really, really good.

‪#‎GirlsGoneStrong ‪#‎GGS ‪#‎Mindset ‪#‎Perspective ‪#‎Autonomy


10. The no-filter post: gets your followers to know you in your most “real” forms…in real-time, and does so unapologetically.

Who’s good at it: Jen Sinkler

Sample post:
“The thing is, I don’t even WANT to kick anyone’s ass.* But this is a common refrain in my life, especially when I’m hanging out with my fitness friends. Or my rugby friends. Or really any of my friends.

And I think it’s a good thing.

*This statement is perhaps not entirely true.


It was a relatively normal day here in the office, and then we received a support email from one of our PTs subscribers, with what sounded like a simple request:

“Hi, loving the product, but I wondered if you’d be able to add a ‘rest’ option into the Program Builder so I can instruct my clients to take a break for a short time between exercises”

Our first thought was to suggest that you could already create a custom exercise, call it something like “30 seconds rest” or “2 minute rest” and then add these into any program… But somehow that didn’t quite feel like a good enough solution. It felt like we’d missed something that a lot of PTs might also want to use.

So we thought about it for while longer, what would be the best way to present a rest period to a client, and how do we help PTs add these into existing Programs? It was looking more and more like a great new benefit…

And so we decided to really ‘do a job’ and not only create a new module so PTs can easily add any length of Rest period they wanted into the Program, but also create a lovely ‘countdown timer’ on the front-end that the Client can see how much time is left until the next exercise.

Sounds simple – I mean how long could it take? A couple of days, maybe three at the most?

Er no, almost 3 weeks as it turns out! As there was a lot more logic to work out so that the whole process was as slick as possible, and added useful extra functionality to the software, but without any added complication for the PT or client. Plus we needed to ensure that Clients could skip through a rest period if the machine they needed wasn’t immediately available (We all know how busy some gyms can get!)

but now it’s complete, and we pushed the new code into the system over the weekend. Now all PTs need to do is click the small “ADD REST” icon at the bottom of the Program builder, and then select ’Seconds’ or ‘Minutes’ then input a number – everything else is taken care of and your Clients will see a beautifully designed countdown timer telling them how long they’ve got left.

We hope you enjoy it – and please keep sending us ideas or suggestions to help improve the product and make it more useful for you all.

Following user feedback we’ve added a new way of onboarding your Clients.

The Workout Coach is setup so that PTs can use the system totally free of charge. This is NOT changing. But we have had feedback from a number of PTs who said they felt uncomfortable in passing on the $4 monthly cost to their Clients. One of our PT customers but it very succinctly to me:

“I already charge them a lot for my services, it feels wrong to add an extra few dollars on top”

So we sat down and though how best to solve this dilemma. We wanted to ensure that PTs knew they could still use the system totally free of charge, and that costs were only incurred if they liked the system enough to invite their Clients into their account to they can share and track progress. Plus we didn’t want to lose our unique pricing setup.

So what have we done? Well, we now have two options:

  1. Free for PTs to use, and then Client pays $4 per month (with $1 commission going back to the PT).
  2. Still free for a PT, but they can also buy a block of licenses, and give those to clients so that they don’t have to pay.

These options are available rom the “Clients’ link in your Account (see main image above). All you need to do is purchase a block subscription from your Settings page, then specify which method of payment when you invite your Client.

And as a bonus, because you’re buying more than one, we’ve made the prices a little cheaper too:

  • 5 Clients: $15 ($3 each)
  • 10 Clients: $22 ($2.20 each)
  • 20 Clients: $36 ($1.80 each)
  • 40 Clients: $65 ($1.63 each)

We’ve also made sure that you can swap Clients in & out of your account. So if you have a 10 client license and someone drops out, then you can invite a new, or existing, client to take that space.

Starting today, you can now add as many Clients into your account as you like, with prices as low as $1.63 per month – a very small price to pay for being able to manage more Clients, and track their progress whenever they go to the gym for a session without you there.

Technology exists – so use it! Get your clients into the digital age with these amazing Apps

There are tons of free apps to help your Clients with their diet & exercise plans, but you might not have time to test them all. Luckily we’ve been putting them through their paces all month. Smartphone in hand and ready to track progress and keep motivation up.

So here are our top 10 free health and fitness apps:

1. MyFitnessPal – Calorie counter

Perfect for keeping a food diary and charting weight loss, you can tell this dieting app what you’ve eaten and how much exercise you’ve done and it’ll calculate how much of your recommended intake of calories is left for that day. The genius of this app lies in its barcode scanner, which allows you to input all the necessary information simply by pointing your camera at food packaging. In the supermarket and at the dinner table, I found this useful and informative (and surprisingly fun!)

Download: iPhone / Android


2. RunKeeper – Tracks running, walking & cycling

Keep a live journal of your outdoor exercise and receive motivational feedback every time you go out running, walking or cycling with your phone – which uses GPS to provide details of your route, average speeds, calories burned and more. There are tons of apps like this, but none I found were nearly as reliable or intuitive as RunKeeper. I used it for a week on my commute to MSE Towers, and found I would sometimes risk life and limb to avoid a few seconds’ delay at a pedestrian crossing, as I pushed hard to beat my strolling personal best. Stay safe out there, folks!

Download: iPhone / Android


3. The Workout Coach*

(*Disclaimer: This is our software). The Workout Coach brings tracking your Client’s Personal Training results into the 21st century. No more dog-eared paper sheets strapped to a clipboard, full of hard-to-read amends that you can only try to decipher during a PT session. We make tracking results easy, and allow you to take onboard more clients and stay on top of their progress easily. The Workout Coach is free for PTs.

Signup: iPhone & Android


4. My Weight Tracker – BMI & body fat calculator

If you’re trying to lose weight, or improve your body mass index (BMI), there are loads of great free apps that’ll let you track both, but many do overcomplicate things. My Weight Tracker provides a single, easy-to-read line graph charting your weight, BMI and body fat percentage. Remember though, it’s only ever as accurate as the information you put in.

Download: Android


5. Water Your Body – Keeps you hydrated

Nutritionists are always banging on about the many, many benefits of drinking lots of water, but on busy days it’s easy to forget all about the need to stay hydrated until you’re absolutely parched. Water Your Body issues reminders at regular intervals, and invites you to log how much H2O you’re getting. It does involve a bit of guesswork (unless you’d normally drink out of a measuring jug) and if you’re wondering whether cups of tea count, I’ve no idea but I logged them anyway.

Download: iPhone / Android


6. Sleep Better – Helps you feel less tired

Most of us now use our phones as an alarm clock, and Sleep Better allows you to take this one step further. Before you nod off, place your phone beside you on the mattress and during the night it’ll use its motion sensors to determine how much you’re tossing and turning. It’s not an exact science, but based on these readings the app decides when’s the best time to wake you up – within a 30 minute window of the time you actually set your alarm for. The idea is that it’ll rouse you from your slumber when you’re practically awake anyway, so you feel less rough in the morning. I’m not sure whether it really works, but I have enjoyed using the app’s dream journal to keep a note of my recurring nightmare (in which I roll over and squash my £500 phone).

Download: iPhone (US only) / Android


7. Drinkaware – Reduce your alcohol intake

For anyone who’s trying to drink a bit less, or if you’ve never actually considered how many units you consume, the Drinkaware app is a must have. Tell it what you’re quaffing and it’ll dutifully inform you of how many burgers’ worth of calories you’re taking on board. If you’re serious about cutting down on your favourite tipple, you can use it as a diary to record your progress – setting yourself goals and unlocking achievements to keep yourself motivated. It can even detect when you’re near your favourite pub and remind you to just have a Diet Coke instead.

Download: iPhone / Android


There are thousands of apps out there, many of them free (or at least free lite versions so you can test them out first). It’s worth taking the time to browse the App Store or Google Play – you can use our top 7 as a good starting point.

Good luck!

Back in 2017 I joined a gym.

There isn’t anything particularly special about that statement, as I think i’ve probably joined about 10 gyms over the last couple of decades. Yet there turned out to be one rather fundamental difference. This time it worked!

What I mean is, rather than just traipse along to the gym once or twice a week and follow the same workout routine, I joined a gym that had a Personal Trainer element, and we kept records of results from every session. And guess what? Yep, It worked! Not only did I maintain a strict attendance of three times a week, but I also gained significantly more muscle mass, and was able to feel fitter and stronger than at any time since my mid-twenties.

Coming from someone who’s now nearer 50 than 40, that’s been quite an achievement.

Key to all of this was the PT element of course. Having someone scheduling your workouts, pushing you in the right direction whilst keeping a watchful (sometimes even shouty) eye on your form, really worked well for me. But there was one thing that bugged me.

This new gym insisted that we each kept records on an A4 sheet of paper strapped to a plastic clipboard. Notwithstanding the time lost each session in finding your clipboard out fo the 200+ lined up, but the archaic way of recording limited data really seemed inefficient to me. Now I develop Apps and databases for a living, and I’d also been a member of a gym some years before which ran the full Technogym setup complete with your personalised Workout Key. Of course that sort of investment starts somewhere north of £250k, and is out of reach of most smaller gyms. But as I looked around my new gym I noticed that almost everyone had a smartphone – surely there was a way to use existing technology to create a better tracking and reporting system?

One of the key things for me was to be able to let small gyms, and PTs – who may only have a handful of clients – be able to professionalise their offering, without needing to invest in any new IT kit. I also wanted to make it easier for PTs to be able to track and monitor how well their clients were doing during those workouts when they weren’t present, and all of this had to happen through an easy-to-use interface that could be accessed whilst slowing down on a running machine!

And so, during my next set on the bench press, rather than concentrating on my form or my breathing, I was trying to work out how long such an app would take to develop.

In the end I was only out by six months, (but I least I hit a Personal Best of 105kg) – so it’s not all bad!

The following day I started sketching out the design and User Interface, and getting feedback from the gym team and some other PTs locally. Everyone who saw it seemed pretty positive which really helped with the motivation. I knew we had a lot of experience in developing Progressive Web Apps, and so I got started with the coding. I also wanted to try a different approach to getting it into the marketplace. And so rather than try one-to-one sales, I decided to help adoption by making the system free to all PTs, and let them invite their Clients to join their account if they liked the system.

No upfront costs, and only a very small fee (£3 per month) to the clients if they liked what they saw and could see the benefit of it.

As I write this we’re in the Pre-Launch phase to the early adopters, and feedback is again, really positive. I’ll be updating the website links for new signups later next week, and i’ll look forward to any more comments.